Week 7 - Group Proposal Writing
This week, we don't have a class.
But we have to submit a 500 word proposal writing on Times. So, me and my groupmates split the tasks to do the essay.
Here is the proposal writing that we did.
In this project, we are being divided in a group of 4 members inside where we are given a task to propose a design proposal. The design proposal that we want to propose is a design infographic or poster that prevents cybercrime. The other thing is also to increase the awareness of cybercrime to people especially in Malaysia. In this chance we are so happy to have a collaboration with Cyber Security Malaysia. They provide us with a guideline to proceed with this project.
Online Game scamming
The Internet has become an indispensable part of life, especially when entering the holidays, the time to touch the network has increased significantly, and it is easier to indulge in the Internet and cannot extricate themselves. In addition, because kids generally lack social experience and do not know how to protect personal privacy, they are more vulnerable to online game scamming or even illegal behaviour on the Internet. During this pandemic, we were forced to stay at home for safety. The largest group of victims were kids to younger teens during the country's coronavirus outbreak as millions of quarantined people turned to online games to ease boredom. This situation created a chance for online fraudsters. They are always quick to exploit the vulnerable, especially kids.
Target user
Kids who are often playing online games, using social media apps as well.
Narrative of the artwork-design ideas
The digital posters are separated into two focus topics which is online game scamming and online predators. A mascot will be designed as a “teacher” character to tell the audience about the issues. The reader won’t feel bored when looking at the poster because it's like a comic.
In online game scamming, the illustration is showing how the game scamming happened and what will affect. By using the simple and easy understanding way, the posters are designed like a pixel game screen , the sharp colour blue and orange are used to make the poster look more fun. The story line is shown by swipe to the left. The consequences and the way to prevent game scamming are getting shown after the audience swipes it .
Next , there is a chat box designed as a digital poster to introduce the trick that online predators normally use. Within the chat, the audience will know what the predators want and are aware in their life. To lead them reading the way to prevent online predators, there is a game to let them join— Bingo. To participate in the bingo game, it is a must to read all the correct methods and circle it. Through this action they are learning the way to prevent online predators indirectly. The result will be better than to let them read a long paragraph.
Media+ Platform to promote the campaign
The platform that we decided to use to promote this awareness campaign is Instagram. We are going to convey our ideas through several IG posts and stories. Instagram marketing has proven to be a good way to improve the visibility of contents to the audience. In fact, Instagram has more than 1 billion users monthly and 500 million people use Instagram in their daily lives. That number is growing day by day. Moreover, due to the Covid 19 pandemic, a lot of people are staying at home and tend to use social media more often. We believe that our content can be spread further through Instagram considering that it has a service called the ‘Instagram Ads’ that can control the target audience that we want.
But we have to submit a 500 word proposal writing on Times. So, me and my groupmates split the tasks to do the essay.
Here is the proposal writing that we did.
Proposal Writing
In this project, we are being divided in a group of 4 members inside where we are given a task to propose a design proposal. The design proposal that we want to propose is a design infographic or poster that prevents cybercrime. The other thing is also to increase the awareness of cybercrime to people especially in Malaysia. In this chance we are so happy to have a collaboration with Cyber Security Malaysia. They provide us with a guideline to proceed with this project.
Online Game scamming
The Internet has become an indispensable part of life, especially when entering the holidays, the time to touch the network has increased significantly, and it is easier to indulge in the Internet and cannot extricate themselves. In addition, because kids generally lack social experience and do not know how to protect personal privacy, they are more vulnerable to online game scamming or even illegal behaviour on the Internet. During this pandemic, we were forced to stay at home for safety. The largest group of victims were kids to younger teens during the country's coronavirus outbreak as millions of quarantined people turned to online games to ease boredom. This situation created a chance for online fraudsters. They are always quick to exploit the vulnerable, especially kids.
Target user
Kids who are often playing online games, using social media apps as well.
Narrative of the artwork-design ideas
The digital posters are separated into two focus topics which is online game scamming and online predators. A mascot will be designed as a “teacher” character to tell the audience about the issues. The reader won’t feel bored when looking at the poster because it's like a comic.
In online game scamming, the illustration is showing how the game scamming happened and what will affect. By using the simple and easy understanding way, the posters are designed like a pixel game screen , the sharp colour blue and orange are used to make the poster look more fun. The story line is shown by swipe to the left. The consequences and the way to prevent game scamming are getting shown after the audience swipes it .
Next , there is a chat box designed as a digital poster to introduce the trick that online predators normally use. Within the chat, the audience will know what the predators want and are aware in their life. To lead them reading the way to prevent online predators, there is a game to let them join— Bingo. To participate in the bingo game, it is a must to read all the correct methods and circle it. Through this action they are learning the way to prevent online predators indirectly. The result will be better than to let them read a long paragraph.
Media+ Platform to promote the campaign
The platform that we decided to use to promote this awareness campaign is Instagram. We are going to convey our ideas through several IG posts and stories. Instagram marketing has proven to be a good way to improve the visibility of contents to the audience. In fact, Instagram has more than 1 billion users monthly and 500 million people use Instagram in their daily lives. That number is growing day by day. Moreover, due to the Covid 19 pandemic, a lot of people are staying at home and tend to use social media more often. We believe that our content can be spread further through Instagram considering that it has a service called the ‘Instagram Ads’ that can control the target audience that we want.
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